Published on: June 29, 2012

We received some photos of Mindseye Lighting Designs project in BMW showroom in Paris

It is a high end car showroom where lighting plays an important part in the overall brand image.

More info below:

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Mindseye Lighting Design have developed possibly the most sophisticated car specific lighting strategy ever devised and the final results, launched at the recent BMW showroom opening on the prestigious Avenue George V, are spectacular.

Having worked with many of the established lighting design community, Eric Carlson of Carbondale (luxury retail design specialists) decided this project needed a fresh integrated and highly creative approach considering light as a key element from the outset. Above all he was looking for “creativity, capability and communication”. He was recommended to Mindseye and found just what he needed in the design team of Douglas James, Admir Jukanovic and Will Earl.

‘Carbondale have an incredible and instinctive understanding of the role that light plays in a luxury retail environment. Their design process is super fluid and allows for fast and highly creative development and assessment of ideas. It’s an inspiring environment for any designer.’ Comments Douglas James, Director and Founder of Mindseye.

‘When you review the completed installation, it is immediately obvious that light plays a major role in supporting Carbondale’s sophisticated approach to the brand, the use of space, and the needs of the operators and customers’ adds Admir Jukanovic, Associate at Mindseye.

The first of these luxury brand stores is divided into three areas:

Display Front

The store front window is the largest single pane window used in a European Store front. This serves as a huge Vitrine, drawing attention to the space and the two cars, which stand proud, as if gallery or museum pieces.

The volume is wrapped on three sides by a unique frosted glass wall which is also a low definition media wall capable of showing specifically developed content. This architectural feature provides a dramatic backdrop to the cars and has a powerful impact on the street presence of the façade.

Another key element to the space is the 45degree angled mirror surface which reflects the top view of the vehicles. The mirror is a piece of innovative LCD art commissioned specifically for the store, formed of composite polished stainless steel overlaid with LCD laminated layers. These LCD elements are triangular modules which are also programmable and operate both dynamically and in unison with the LED Frosted Glass wall.

The combined effect is sublimely fascinating and brings a sense of exhilaration to the experience of visiting a BMW showroom, which is unique and entirely suited to the brand values of BMW.

Comprising 232,000 LED’s, the 72.5m2 media wall was designed, sourced, installed, project managed and commissioned throughout by Mindseye. Uniquely, Mindseye also design developed and generated all the content which runs on the media wall, as well as uploading and commissioning the pieces.

“I really don’t think there is anyone else offering ‘concept to completion’ total solutions like this. Hats off to the Mindseye team” says Pierre Tortrat of Carbondale Architects.
Visitors to the store will see part of the content loop, giving an incredibly dynamic and engaging backdrop, specific to the models on display. The accompanying soundtrack was inspired by individual car sounds taken directly from the BMW sound laboratories in Munich

Mindseye have now had the green light to deliver this system and content for future BMW Brand Stores in London and New York.

An innovative element developed by the Mindseye team is the inclusion of RGB and White LED pixels, to allow a full colour spectrum from pastel tones to intense colour and strong clean white light. The effect is striking: the colours generated are sumptuous and rich with subtleness and delicacy, which is certainly not the usual hallmark of LED generated screens.

Showroom Central

Mindseye Lighting Design have developed possibly the most sophisticated carspecific lighting strategy ever devised and the final results, launchedat the recent BMW showroom opening on the prestigious Avenue George V,are spectacular. Having worked with many of the established lighting design community, Eric Carlson of Carbondale (luxury retail design specialists) decided this project needed a fresh integrated and highly creative approach considering light as a key element from the outset. Above all he was looking for “creativity, capability and communication”. He was recommended to Mindseye and found just what he needed in the design team of Douglas James, Admir Jukanovic and Will Earl.‘Carbondale have an incredible and instinctive understanding of the role that light plays in a luxury retail environment. Their design process is super fluid and allows for fast and highly creative development and assessment of ideas. It’s an inspiring environment for any designer.’ Comments Douglas James, Director and Founder of Mindseye.

‘When you review the completed installation, it is immediately obvious that light plays a major role in supporting Carbondale’s sophisticated approach to the brand, the use of space, and the needs of the operators and customers’ adds Admir Jukanovic, Associate at Mindseye.The first of these luxury brand stores is divided into three areas:Display FrontThe store front window is the largest single pane window used in a European Store front. This serves as a huge Vitrine, drawing attention to the space and the two cars, which stand proud, as if gallery or museum pieces.The volume is wrapped on three sides by a unique frosted glass wall which is also a low definition media wall capable of showing specifically developed content.

This architectural feature provides a dramatic backdrop to the cars and has a powerful impact on the street presence of the façade.Another key element to the space is the 45degree angled mirror surface which reflects the top view of the vehicles. The mirror is a piece of innovative LCD art commissioned specifically for the store, formed of composite polished stainless steel overlaid with LCD laminated layers. These LCD elements are triangular modules which are also programmable and operate both dynamically and in unison with the LED Frosted Glass wall.

The combined effect is sublimely fascinating and brings a sense of exhilaration to the experience of visiting a BMW showroom, which is unique and entirely suited to the brand values of BMW.

Comprising 232,000 LED’s, the 72.5m2 media wall was designed, sourced, installed, project managed and commissioned throughout by Mindseye. Uniquely, Mindseye also design developed and generated all the content which runs on the media wall, as well as uploading and commissioning the pieces.“I really don’t think there is anyone else offering ‘concept to completion’ total solutions like this. Hats off to the Mindseye team” says Pierre Tortrat of Carbondale Architects.Visitors to the store will see part of the content loop, giving an incredibly dynamic and engaging backdrop, specific to the models on display.

The accompanying soundtrack was inspired by individual car sounds taken directly from the BMW sound laboratories in MunichMindseye have now had the green light to deliver this system and content for future BMW Brand Stores in London and New York.An innovative element developed by the Mindseye team is the inclusion of RGB and White LED pixels, to allow a full colour spectrum from pastel tones to intense colour and strong clean white light.

The effect is striking: the colours generated are sumptuous and rich with subtleness and delicacy, which is certainly not the usual hallmark of LED generated screens.Showroom Central