Published on: October 5, 2009

Cinimod Studio, lighting design studio from London sent us their latest creation. They designed a butterfly in flight for Itzu group who owns a chain of shops and restaurants.

More info from Cinimod Studio follows:

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Cinimod Studio was approached by the Itsu restaurant group to create a bespoke lighting feature for their restaurants.   The brief was to capture the elegance and freshness of their brand while bringing a new excitement and visual prominence to the stores.

Cinimod developed a concept inspired by Itsu’s butterfly motif which was brought to life as an animated visible sculpture.    The dynamic form is based upon the cinematic motion of a butterfly’s wings as it takes flight.  This was modeled as a continuous sequence in 3D software and then sliced at time intervals to determine the evolving angled shapes which comprise the final artwork.

The illusion of the butterfly’s flight is completed by the bespoke software controlling the colour of each wing, allowing for the illuminated and highly visible ‘fluttering’ of butterflies through the piece.

The final result is a surreal and ephemeral lighting sculpture that provides an adventurous and effective addition to the Itsu store design.

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Note of the editor:

Please note the copyright of these images is retained by Cinimod Studio. Use of those images is subject to them being used for this article only. Publication of any image in any form or fashion must include a credit for Cinimod Studio.