Published on: July 15, 2010

Mirror, Mirror is an interactive installation designed by Jason Bruges Studio. It features rotatable mirrors that turn towards the observers.

All the photos above by Jason Bruges Studio

More information by Jason Bruges Studio follows:

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Mirror, Mirror was commissioned by the V&A in partnership with SAP to feature in the Decode: Digital Design Sensation exhibition and was on display in the John Madejski Garden from 8 December until 11 April 2010.

Photo by Jason Bruges Studio

Mirror, Mirror explores the concept of narcissism and the individual’s relationship with space and others. The playful nature of the work encourages you to explore the interactivity and consider the interconnected relationships.

Photo by Lee Mawdsley

The white dot matrix digital panels seem to float on the pond, awakening as visitors come into view. Cameras mounted within the LED dot matrices capture activity in the garden and simultaneously reflect this back to the viewer; the animated images are then mirrored once again in the surface of the water, creating multiple reflections.

Photo by Tom Bland / Onedotzero